Imagine this: you’re scrolling online and come across a gorgeous planner, checklist, or template that someone’s selling for $15. You buy it—and five minutes later, you’re wondering, How hard would it be to create and sell something like this myself?
Here’s the secret: you don’t even have to create it from scratch. With PLR (private label rights) templates, you can buy ready-made digital products, customize them to fit your vibe, and resell them at a profit. It’s simple, scalable, and, best of all, the market for digital products is booming.
Whether you’re new to this or have been toying with the idea of selling printables, let me walk you through how to start flipping digital products for profit.
Why Flip Digital Products?
Flipping digital products is one of the easiest ways to generate income online, and here’s why:
Low Start-Up Costs: You can start for under $100—no fancy tools or massive investments needed.
Endless Niches: From planners to meal prep guides, there’s something for everyone.
Scalable Income: Create once, sell over and over again.
No Tech Expertise Needed: With PLR, the hard work is already done for you.
And trust me, you don’t need to be a design genius to make this work. A bit of editing in Canva or PowerPoint is all it takes.
Step 1: Find the Right PLR Products
The first step is sourcing high-quality PLR templates. These are ready-made digital products that come with licenses allowing you to edit and resell them.
Here’s what to look for when flipping digital products:
Editable Formats: Make sure the templates can be customized in tools like Canva, Adobe, or PowerPoint.
Niche Relevance: Pick a product that fits your target audience—think budget planners for moms, Instagram templates for small business owners, or self-care journals for teens.
Professional Design: People will pay for something polished.
Best Places to Buy PLR:
Perfect for self-improvement and wellness products.
Best for: Journals, eBooks, and coaching resources.
Creative Fabrica
A treasure trove of digital templates, fonts, and graphics.
Best for: Planners, workbooks, and aesthetic printables.
Design Bundles
Affordable, visually stunning PLR products.
Best for: Social media templates, invitations, and holiday-themed products.
PLR Hustle
Offers trendy and in-demand PLR products with an entrepreneurial focus.
Best for: Financial planners, business templates, and passive income tools.
Step 2: Customize Your PLR digital Products
The key to standing out is making the PLR product your own. Even small tweaks can make a big difference.
Tools You’ll Need:
Canva: Beginner-friendly and great for quick edits.
PowerPoint: Perfect for detailed customizations.
Adobe InDesign: For advanced users who want total control.
What to Edit in your digital products:
Colors and Fonts: Update the design to match your style or a trending aesthetic (like “neutral tones” or “bold minimalism”).
Text: Add personalized instructions, quotes, or extra sections.
Graphics: Replace stock images with unique illustrations or icons.
Branding: Add your logo or website link to make it yours.
You don’t have to spend hours here—10-15 minutes of simple updates can make your product look unique and premium.
Step 3: List and Sell Your Products
Once you’ve customized your digital product, it’s time to get it in front of buyers.
Where to Sell:
Easy to set up.
Built-in audience searching for digital downloads.
Perfect for creating your own online store.
Great for branding and upselling. Currently has an offer where you only pay $1 a month to try out if an online store is your gig. Such an amazing deal!
Gumroad
Ideal for beginners who want a simple selling platform.
No monthly fees—just pay a small cut of your sales.
Creative Market
A platform dedicated to high-quality digital products.
Best for design-heavy items like templates and fonts.
Pricing Tips:
Start with $5-$20 for planners and templates.
Premium bundles (like a full business toolkit) can go for $50 or more.
Test different prices to see what resonates with your audience.
Step 4: Promote Your Products
Creating a digital product is one thing—selling it is another. To attract buyers, you’ll need a solid promotion strategy.
Where to Promote:
Create eye-catching pins showcasing your product.
Use keywords like “Printable Budget Planner” or “Meal Prep Template.”
Share product mockups and write tips on how to use them. You can create mockups using placeit.com or Canva.
Use Stories and Reels to drive traffic to your shop. Not experienced when it comes to making reels? check out this awesome tutorial I found. Etsy.com also has a bunch of reel templates that are ridiculously priced. For example, this bundle of over 1000 reels goes for less than $10. All you need is to is insert the image of your product and add some text overlay with the tip you want to share.
Facebook Groups
This is my least favourite because I think it requires quite a bit of effort, but if you do not mind, go ahead to Join niche groups where your target audience hangs out.
Share value first, respond to questions related to your product, then subtly introduce your product. For example, if you want to sell planner templates, be sure to add useful productivity tips when such questions arise in the group.
Email Marketing
As people start to buy your products, build a simple mailing list of returning customers. You can also use tools like MailerLite for new signups. You can simply offer a freebie (like a mini printable) to encourage sign-ups.
Bonus Tip: Run Flash Sales
Promote time-limited discounts to create urgency. People are more likely to buy when they feel like they’re getting a deal. Yup, this really works.
Step 5: Scale for Passive Income
Once you’ve successfully sold a few products, it’s time to think bigger.
Ideas to Scale:
Bundle Your Products: Combine multiple printables into a value-packed bundle.
Create a Niche Store: Focus on a specific audience, like “Printables for Busy Moms” or “Small Business Templates.”
Launch a Membership Site: Offer exclusive access to monthly printables for a subscription fee.
Final Thoughts
Flipping digital products is an underrated side hustle that’s packed with potential. With just a bit of creativity and effort, you can turn a $20 PLR purchase into a steady stream of income.
Start small. Customize one product, list it, and promote it. Once you see those first sales roll in, you’ll be hooked.
So, what are you waiting for? The digital product market is growing, and there’s a slice of it waiting for you. Go grab it!